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For over 90 years, Reichhold has been a pioneer in creating innovative technologies to help coatings formulators meet their customers’ most demanding applications. Whether developing the latest in high-performance protective coatings or low-VOC architectural paints, formulators can look to Reichhold for a wide array of technologies used in a variety of markets and applications in the coatings industry.

Core Technologies Reichhold offers one of the most comprehensive ranges of technology in the coatings industry today from traditional alkyds, polyesters, polyurethanes, epoxies and acrylics to more cutting-edge technologies such as BECKOSOL AQ® alkyd latexes, waterborne oil modified urethanes and waterborne epoxy curing agents. More importantly, Reichhold doesn’t just sell these technologies; they engineer them, tailor them and offer ongoing support through specialized technical experts.

Coating Markets Served
Architectural Coatings:

Interior/exterior wall paints & primers

Trim enamels

Wood floor finishes

DIY stains & varnishes

Deck coatings

Concrete porch & garage paint

Metal finishes
Industrial / Protective Coatings:

Industrial maintenance



Agricultural equipment

Automotive refinish
OEM Coatings:

Wood cabinetry & furniture

Factory-applied wood finishes

General metals

Heavy machinery & equipment

Metal furniture & office equipment

Coil & can

Plastic substrates

Brands Reichhold’s coating product line includes waterborne, solvent borne, 100% solids liquid and powder coating resins that are sold under the following trade marks:
BECKOSOL®* Solvent Borne Alkyds
BECKOSOL AQ®* Alkyd Latexes
KELSOL® Waterborne & Water-Reducible Alkyds
AMBERLAC® Modified Alkyds & Copolymers
AROPLAZ® Polyesters
UROTUF® Urethanes
EPOTUF® Epoxies & Epoxy Curing Agents
AROFLINT® Non-Isocyanate 2K Systems
AROLON® Styrenated & Solution Acrylics, Acrylic Polyols
SYNTHEMUL® Non-Styrenated & Vinyl Acrylics
RESAFEN® Phenolics
FINE-CLAD®* Powder Coating Resins
FINE-TONE® Digital Printing Ink Resins
*Reichhold does not market products under the BECKOSOL®, BECKOSOL AQ®, or FINE-CLAD® trademarks in Asia Pacific - the equivalent products and technologies are sold under the REICHHOLD® trademarks

Value Added Services At Reichhold, products are constantly tested and technology refined so as to provide customers with high performing products. Each of the global technology centers is equipped to measure physical and performance properties based on standardized test methods, and complete analytical services are available at the world headquarters and technology center. Additionally, Reichhold takes every opportunity to test products in real-world applications. Along with quality products, Reichhold offers formulation recommendations and technical support for the optimization of coating performance.

R&D and Product Testing Facilities
  • Durham, NC
  • Atlacamulco, Mexico
  • Mogi das Cruzes, Brazil

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